how to add a place in google map

(1)First go to url   google.com/mapmaker/

(2)then click on Add new  and under Add new there is option for Add Place click on that:

(3)after click on add place you will get   following screen  enter your place  find it and use positioning marker   to  locate your place

(4)Then  select your Category

(5)Enter your category and enter your place name  and click on continue :

how to Apply for Google Adwords Certification Exam

(1) First go to following url and click on join now:

https://www.google.com/partners/about/join.html

(2) Enter   your  gmail id and password:

(3)Then Go under Certification  section   & click on Adwords:

(4) Then you will see  Adwords Fundamentals links  click on Exam details :

(5)After  click on Exam details you will see  Take Exam  on right hand side click on  "Take Exam".

(6)then you will see following  & Click on Start Exam Now  :

About the AdWords certification

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.

Before you begin

If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.

Benefits

Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:

• Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
• Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.

How the AdWords certification works

When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.

Requirements

You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

Available AdWords certification exams

Exam	Description
AdWords Fundamentals	The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising	The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising	The Display Advertising exam covers advanced concepts and  best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising	The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising	The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising	The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.

Notes

• The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.

How to share your certification status

Once you get certified, you'll be able to share your certification status with others by showing them your personalized certificate or Google Partners public profile page. Read each section below to learn how to access each one.

How to access your personalized certificate

Once you get certified, you'll be able to access a personalized, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.

Steps to print your certificate

How to access your Partners public profile

You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certification status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.

To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Keep in mind that by default, your profile is visible to you only.

Here's what will appear on your profile page:

• Your name: This name will be the same name that you use for your Google Account. If you'd like to change your name, read the section below on updating your name.
• Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile if the profile is published in Google Partner Search.
• Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, then a photo won't appear on your Partners profile page.
• Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Keep in mind that you can choose who sees sections of your Google+ profile with certain people. Learn how to choose who can see sections of your Google+ profile.
• Certifications: We'll show your AdWords certification status and a list of the exams that you've passed.

Tip

Not on Google+ yet? If you don't have a Google Account connected to your work email address, learn how to create one and access Google+. If you already have a Google Account connected to your work email address, find out how to add a photo to your Google+ profile.

How to share your Partners public profile

By default, your profile will be visible to you only, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.

Steps to edit your profile visibility settings

How to update your name for your certificate or public profile page

If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update that information in your Partners account. To do so, you'll need to edit your Google Account information.

Steps for changing your name in your Google Account

How to stay certified

A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you'll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).

For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you'll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.

Guidelines for communicating your certification status

Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:

• Your AdWords certification recognizes that you're a certified online advertising professional.
• You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising exam administered by Google Partners.

Example

Here's an example of what you can say about your certification status:

“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”

Here are some additional guidelines about communicating your certification:

• You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a co-worker to be certified or for your agency to be badged.
• You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the exams again.
• You're allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles. Keep in mind that Google Partners logos can only be used in accordance with our usage guidelines.

Common questions about certifications

The difference between AdWords certifications and the Partner badge

• Individuals get certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
• Agencies get badged and earn specializations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the program.
  • Company specializations recognize agencies that accomplish the following:
    • Earn the Google Partner badge or the Premier Google Partner badge
    • Have at least one certified affiliated person in an AdWords product area
    • Demonstrate increased product performance and expertise in that product area, including:
      • Search advertising
      • Mobile advertising
      • Video advertising
      • Display advertising
      • Shopping advertising
    • Have a minimum of $10,000 90-day AdWords spend in their certified product area

Related link

• About the AdWords certification exams

How To Get Google To Index Your Website

How To Get Google To Index Your Website:

The fact is, Google is probably going to index your website, regardless, unless you’ve specifically taken action to refuse indexation (in the robots.txt.)

But you want your website indexed quickly and successfully. Here’s your step-by-step guide to getting your website indexed in the best way possible.

First, Create A Sitemap

A sitemap is a document in XML format on your website. The crawler looks at this page in order to learn all about your website — how big it is, what the most important pages are, and where new content is located. An XML sitemap is the critical first ingredient to successful indexation.

Source

The spiders are smart, but they really do need a map.

Why?

Without a sitemap, crawling can take a long time — as long as 24 hours to index a new blog post or website.

That’s too long.

With a sitemap, you can shave that time down to just a few minutes.

That’s right. Your website, blog, or new page can be indexed by Google in less than an hour.

One experiment compared no sitemap indexation results to a site mapped indexation result, and the time difference was incredible.

Once you’ve created your sitemap, you can upload it in the Google Search Console. Here’s how:

• On your Search Console home page, select your site.
• In the left sidebar, click Site Configuration and then Sitemaps.
• Click the Add/Test Sitemap button in the top right.
• Enter /system/feeds/sitemap into the text box that appears.
• Click Submit Sitemap.

Create A Robots.txt

The robots.txt is a simple file on your website that instructs search engines what to index and what not to index.

This is the very first stop that a spider makes on its journey to index your website. If your robots.txt says, “don’t index me,” then the spider will move along.

Thus, it’s very important that your robots.txt gives Google unrestricted permission to crawl the site.

Of course, if there are sections of your website that you don’t want to appear in the search results, you can set this up in your robots.txt.

A robots.txt is essentially a list of commands to the search engine that says, “Index this,” or, “Don’t index this.”

Here’s what Google says about the robots.txt :

Most websites don’t need to set up restrictions for crawling, indexing or serving, so their pages are eligible to appear in search results without having to do any extra work. That said, site owners have many choices about how Google crawls and indexes their sites through Webmaster Tools and a file called “robots.txt”. With the robots.txt file, site owners can choose not to be crawled by Googlebot, or they can provide more specific instructions about how to process pages on their sites.

The more pages you have on your website, and the more you open these up to the index, the better your indexation will be.

Submit Your Site To Search Engines :

It used to be that webmasters would submit their site to search engines in order to get it indexed.

In fact, some SEOs actually offered to do this for website owners, promising faster and superior indexing.

It’s not totally necessary, but if you want to, you can do so within Google Search Console.

see this link  know  more about how to submit sitemap   in details: 

http://seotricksforwebsite.blogspot.in/2015/09/how-to-use-google-webmaster-tools-for.html

Create Internal Links :

The most effective way to boost your website’s indexation is through linking.

The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path.

Within your own website, make sure that you’ve created links to and from all your most important pages.

Usually, this happens naturally as long as you have a well-organized website. For example, this standard architecture of a restaurant website links to internal pages with main navigation.

It’s helpful to link between as many pages as possible. For example, you should link from one blog article to another one, or from a blog article to an evergreen content page on your website.

Earn Inbound Links :

The most powerful form of linking, however, comes from outside websites. When other websites link to yours, it gives you a ton of indexation power.

Not only does your website get indexed faster, but it also earns more SEO power.

to know more about  internal links & External links:

http://seotricksforwebsite.blogspot.in/2015/09/on-page-seo-tips-tricks.html

Encourage Social Sharing :

Social sharing is a big part of indexation. Since Google and Twitter have partnered to share data, Google can access this form of data quickly and accurately, improving indexation.

to know  more  About    social sharing visit:

http://howtodosocialmediamarketing.blogspot.in/

Create A Blog :

A blog creates tons of juicy content for spiders to crawl and Google to index. The more high-quality content you put on the web, the more indexation you get, and the more SEO power you earn.

to create  blog visit:

http://howtodosocialmediamarketing.blogspot.in/2017/01/the-best-and-free-blog-sites-in-digital.html

Create An RSS Feed

An RSS feed isn’t absolutely necessary, but it doesn’t hurt.

RSS stands for “really simple syndication.” It is a way to announce the publication of new content. It used to be a popular way to subscribe to blogs, but that has kind of become outdated.

Even so, an RSS feed can be an effective way of telling Google about your new content as soon as it’s published.

how to create rss  feed visit  :

http://seotricksforwebsite.blogspot.in/2015/12/rss-feed.html

Check For Crawl Errors

Sometimes, a website has issues with crawling. This usually happens when you make significant changes to your website such as adding, removing, or moving pages.

• To access your crawl report, open up Google Search Console and select your website.
• Click on Crawl.
• Click Crawl Errors.

Conclusion

Remember, getting your website indexed by Google is only the first step in having a successful website.

Google Adsense

What is Google Adsense?

AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Google Adsense  Basic Terms:

Ad type which   may appear on your blog   post or website pages:

Google offers several different options for the varieties of ad that may appear on your pages and in your reports.

Here's what you may see:

·        Text (includes text ads that have been rendered in the "display-like" magazine style format)

·        Image

·        Rich media

·        Flash

·        Video

·        Animated image

·        Audio

·        Link units

You can choose what ad type you'd like to display when creating or editing an ad unit and also set default ad type preferences for your account. 

 

Bid type used by Advertisers:

The bid type is the way that advertisers bid in the auction for your ad space:

·        cost-per-click (CPC)

·        cost-per-thousand impressions (CPM)

·        Active View cost-per-thousand impressions (Active View CPM)

·        cost-per-engagement (CPE)

 

Cost-per-click (CPC):

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

Page CTR :

The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

Page CTR = Clicks / Page views

For example, if you received 2 clicks for 250 page views, your page CTR would be .8%. (2/250=.8%)

 

All AdSense options are described at:

https://www.google.com/adsense/support/bin/topic.py?topic=8433 

Bear in mind that making money with Google AdSense requires a popular site with popular keywords on it and attractive positions for the ad placements.

Generally, the software is administered by Google and you can monitor your balance through your Google profile.

The service is freely accessible for everyone who complies with the corresponding Terms of Use.

You can check the Terms of Use here:

https://www.google.com/adsense/support/bin/answer.py?answer=48182

How do you make money with AdSense?

Suppose you are showing 3 AdSense ads on every page of your website, 1 page view is equal to 3 ad impressions. Suppose, you get 5 clicks out of 500 ad impressions, your CTR would be 1% (5/500X100). CPC: Cost Per Click is the revenue you earn each time a visitor clicks on your ad. CPC is determined by the advertisers. 

 

 

 Google  AdSense is a free, simple way to earn money by placing ads on your website:

(1)First go to followi ng url of  Google   Adsense :

https://www.google.com/adsense/signup?hl=en&subid=ww-ww-org-signup&signup=rs

 (2)click on yes then enter your website url  & Select Language  & click on  save and continue:

(3)then enter your website url and select lagnuage then click on save and continue.

(4)Enter your CONTACT INFORMATION :

(5) Enter your  Details of name and address and contact details & CLICK on Submit   Application :

(6)Then you will  tick check box and click on Accept 

(7)Then  your will see Thank your for Applying to Adsense!   Message.

  Code Implementation Guide:

• Get And Copy The Ad Code
• Where To Place The Ad Code In Your HTML
• Paste The Ad Code In Your Page
• Common Issues With Ad Code Implementation

Get Started With Ad Code:

To show Google ads on your site you need to place AdSense ad code on your pages. Whether you're new to AdSense or looking for a refresher, this guide will help you through the steps to implement ad code on your site.

To generate your AdSense ad code you first need to create an ad unit. You do this on the My ads tab in your AdSense account.You do this on the My ads page in your AdSense account. There are a few different types of ad unit that you can choose from. Once you've decided the type of ad unit that you want to create, follow the steps below to get and copy your ad code.

Ad unit: a set of Google ads displayed as a result of one piece of AdSense ad code.

Types Of Ad Unit

AdSense offers several different types of ad unit. If a standard ad unit doesn't meet the requirements of your site, consider using one of our more specialised ad units:

Type	Description
Ad unit	Standard ad unit Supports all of our standard ad sizes.
Custom-sized ad unit	Non-standard size ad unit Allows you to specify the width and height of the ad that you want to appear on your page. Find out more about custom-sized ad units.
Responsive ad unit	Adaptable ad unit Allows you to support a wide range of devices (i.e. computers, phones, tablets, etc.) by automatically adapting its size to fit your page layout. Find out more about responsive ad units.
Matched content unit	Block of content recommendations Generates contextually relevant and personalised article recommendations from the pages on your website. Find out more about the Matched content feature.

How To Get And Copy Your Ad Code:

Select an option below and follow the instructions to get and copy your ad code:

If you haven't yet created an ad unit

1. Sign in to your AdSense account.
2. Visit the My ads tab.
3. In the sidebar, select your product. For example, if you want to display ads on your website, select "Content".
4. Click +New ad unit.
5. Give your ad unit a name. It’s a good idea to use a unique, descriptive name that will help you find this ad unit later.
6. In the "Ad size" section, choose the size of the ads that you’d like to show.
   In general, wider ad units perform better. We encourage you to choose one of our recommended ad sizes, which have shown to perform well across a variety of sites. Ad sizes that perform well on mobile are shown with a mobile icon .
7. Select the type of ads that you’d like to show on your pages from the Ad type drop-down menu. We highly recommend that you display both text and display ads. By displaying more ad types, you can earn more revenue.
   Note that if you're eligible for Matched content, you'll see the option to create a Matched content unit in the Ad type drop-down menu.
8. (Optional) Apply an ad style for your text ads. Find out more about choosing the right ad style.
9. (Optional) Set up a custom channel to track your ad unit. Find out more about custom channels.
10. In the "Backup ads" section, leave the drop-down menu set to "Show blank space" (the default) unless you’d like to show something else if Google has no targeted ads available. Find out more about backup ads.
11. Click Save and get code.
12. In the "Ad code" box that opens:
1. Leave the code type set to "Asynchronous" (the default), unless you want to use synchronous ad code. Find out more about asynchronous ad code.
   If you've chosen to create a responsive ad unit, you won't see the Code type drop-down menu in the "Ad code" box. Responsive ad units only use asynchronous ad code.
2. Select the ad code by clicking it. You'll see the ad code highlighted in blue.
3. Copy all of the ad code, e.g. press Ctrl+C (Windows) or ⌘+C (Mac).

Where To Paste The Ad Code In Your HTML:

It's important that you paste the ad code between the <body> and </body> tags of your page. If you paste the ad code outside the <body> tags it will prevent your ads from appearing correctly.

Example HTML Page Before The Ad Code Has Been Added

<html>
<head>
This is the head of your page.
<title>Example HTML page</title>
</head>
<body>
This is the body of your page.
</body>
</html>

Example HTML Page With The Ad Code Added In The Body

<html>
<head>
This is the head of your page.
<title>Example HTML page</title>
</head>
<body>
This is the body of your page.
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Homepage Leaderboard -->
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="1234567890"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
</body>
</html>

Note that this is sample code only, so please don't use it in your own site's code.

Positioning The Ads On Your Site With HTML

Just like the other elements of your site (images, paragraphs, etc.), you can change the position of your Google ads by using HTML tags (<div>, <table>, etc.). For example, if you surround your ad code with the HTML tags <div align="center"> and </div>, your ads will appear in the centre of your page.

<html>
<head>
This is the head of your page.
<title>Example HTML page</title>
</head>
<body>
This is the body of your page.
<div align="center">
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- Homepage Leaderboard -->
<ins class="adsbygoogle"
style="display:inline-block;width:728px;height:90px"
data-ad-client="ca-pub-1234567890123456"
data-ad-slot="1234567890"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>
</div>
</body>
</html>

Note: that this is sample code only, so please don't use it in your own site's code.

Paste the ad code in your page:

Once you've copied the ad code from your AdSense account, the next step is to paste it in your page’s HTML source code. How you go about this will depend on the tools that you use to edit your site.

Before adding the ad code to your page, please make sure that your page complies with the AdSense programme policies. If your page doesn't comply with these policies, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time.

HTML Editors

Many publishers use a design-enhanced HTML editor like Macromedia Dreamweaver (also know as WYSIWYG or "what you see is what you get" software). To ensure your ads work properly, make sure that you paste the ad code into the HTML source code of your page using the editor's HTML view or HTML insert function. You might see errors if you paste your ad code into a WYSIWYG view such as a "Design" view. Once you've pasted your code, check for any additional tags inserted by the software or changes in the line breaks, as they might cause your ads not to show correctly.

If you can't find the HTML source code of your page in your editor, please visit the help centre or support group for your HTML editing software.

Content Management Systems (CMS)

If you're using a content management system, check below to see if your CMS has AdSense built in or if it supports a plugin that can help you to implement your AdSense ad code.

Sites With AdSense Built In

• Blogger
• Hubpages.com
• Weebly
• Yola

CMS Software With Official Google Plugins

• WordPress - the AdSense Plugin for WordPress makes it easier for you to use Google products like AdSense with WordPress.

CMS Software With Unofficial Plugins

The following content management systems (CMS) use third-party plugins to insert AdSense ads on the pages generated by the system. Google does not endorse or support these plugins. However, you can use these plugins as long as the ad code displayed on your page remains unchanged and isn't altered by the plugin in any way.

• Drupal
• MediaWiki
• Moodle
• Pligg

If you need assistance with a plugin, then please visit the official support forum of your service or the developer of the plugin. Please note that Google is not responsible for malicious third-party plugins.

If you have trouble implementing AdSense with a specific content management system, we recommend searching for the name of the CMS (e.g. Drupal, WordPress, etc.) and "AdSense implementation". You can also ask in the forum if other publishers have mastered similar problems, or contact your programme provider directly.