Friday, 19 May 2017

Viral videos step by step

· Algorithms matter:

Most social websites operate based on algorithms – this means you need to trigger those algorithms in order for your content to start spreading. What you can (and should) do to enable this is to ask your friends to share your video on their social media profiles, like it and, most importantly: comment on it. Another essential aspect is getting people to watch the whole video, not just the first few seconds. The most crucial factor is that all those things need to be done as soon as the video is published. Back links can also do the trick, so don’t forget to ask your fellow bloggers for a favor.
· Content is king… most of the time:

Assuming you want to create a video that does more than induce a few laughs, content is key. After all, what does going viral mean if not for people to want to watch it over and over again. It needs to evoke an emotion in viewers, make them react by leaving a comment or sharing it with their friends. Length plays a big role in it: make your videos under 2 minutes and edit them well. Also, don’t be shy to use storytelling! The most successful brands do. Google’s Parisian Love is one of the most genius creations when it comes to telling a story in less than a minute
· Mind your keywords:

Lots of people forget that the title and description of the video matter. They need to include keywords related to your topic and industry, so people can easily find the video when browsing online. After all, Google can’t pick up on it if you don’t use appropriate keywords. Make sure your title is catchy – use Google Ad Words or Word tracker to see what people are searching for in your niche. Try using the word “video” in the title – it has proven to give good results. This video is a great example of keyword usage – it even includes links to similar viral videos the owner posted before.

· Comments and annotations:

How to make your video go viral? Start with enabling comments.  Adding annotations is also a great way to ensure engagement, as people like seeing them pop up during the video. They allow you to start a dialog with your audience – you can use them as a call to action, but make sure they enrich the video and don’t distract from the main idea. Also, don’t overthink how many views is viral – when you see lots of people you don’t know sharing and talking about your video, you’ll know it’s viral.
· The art behind going live:

Surprise, surprise – it does matter when you publish your video. Turns out prime time television has the right idea – viewership usually peaks during weekday evenings, which means it’s a good idea to post your videos in the afternoon to give YouTube time to deliver them to subscriber feeds. On Saturday and Sunday it’s the opposite: studies show posting between 9 and 11 am has the best effect. Try releasing your video on Monday or Tuesday: it’s no secret people at work watch viral videos on YouTube. Give it a week to gain momentum! This girl did it and ended up having 800k views in one day, which happens often with viral music videos
All in all, going viral takes a lot of work. If there’s one thing you have to understand before you start – it’s how the whole process works. From then on, it’s all up to you (and the rest of the world)

Friday, 12 May 2017

Most well-known question-and-answer Website on the Internet is one of the most well-known question-and-answer websites on the Internet.  It's free to use, and is somewhat more professionally-moderated than some of its competitors.  You can find questions and answers similar to the ones that you're looking for, or if you can't find them, you can ask a unique question yourself.  You can also answer questions posed by others, if you know how, and show off your expertise in various areas so that people will know what to ask you about.  You can also add to questions and answers, or debate which answer is the most correct.  Quora's main drawbacks are its somewhat complicated user interface (and lack of guidance for using it), as well as the fact that it's still mainly a community-driven website, so not every answer will be useful or completely correct.
If you're looking for other popular sites like Quora that allow you to hunt for answers to questions, pose questions that haven't already been answered, or help other people out by answering their questions for them, here are three that get mentioned frequently.
1. Yahoo Answers
Yahoo Answers is one of the most popular Quora alternatives.  It's free to sign up for, and includes a sort of "game" system where you gain points for answering other people's questions.  This increases the number of questions that you can ask or answer per day.  Though popular, it has been noted that Yahoo Answers isn't quite as professional or heavily-moderated as Quora.  This means that certain questions may be poorly formed or trivial, and answers may not necessarily correct.  Compounding this is that there is often a limited amount of time to answer a question or pick the "best answer", as opposed to on Quora, where debate can continue on a question and its answers indefinitely.
2. Fluther
Another often-cited alternative to Quora, Fluther's signature feature is that it has two main parts: "General" and "Social".  The "General" section is for questions that are asked with the intent of gaining knowledge on a topic, or sparking a thoughtful philosophical discussion.  The "Social" section is for questions that are more open-ended, meant to elicit opinions or a vote on popularity.  Whatever type of question you choose to ask (or answer), Fluther is free to use, and is a little more heavily moderated for quality than Quora or Yahoo Answers.
3. StackExchange
Originally conceived as a forum in which to ask and answer questions about computer programming, StackExchange has now become its own general question-and-answer network.  We say "network" because it organizes the questions that it receives into one of over 150 sub-websites based on their topics; for example, it has different sub-websites for questions on computer programming, computer specifications, games, mathematics, the English language, Apple computer products, and more!  Like on Quora, there can be more than one answer to a question, and users can vote on the best one.  Also, similar to Yahoo Answers, users can earn reputation points by asking, answering, or commenting on questions, or voting for best answers.  This expands their privileges on the site.

Wednesday, 10 May 2017


Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate

(1) search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance
(2) pay per click (PPC) listings.

What Is a Content Curator ?

 A content curator is someone who sorts through data on the Internet and collects the most relevant data to share on blogs, websites and through social media. A simpler explanation is to think of a content curator as a type of librarian. Librarians organize books and place them on shelves in specific groups based on the type of information the books hold. This is similar to the way that content curators assemble their data.

Content Curator vs. Editor :

Although the argument could be made that a content curator's job and an editor's job are similar, their roles are actually quite different. An editor's duties are often quite broad and typically involve the revision of creative output. This can include changing the order of the material or eliminating parts of the material completely. A content creator’s job, on the other hand, is to collect data. They may add images, revise titles, or connect relevant material through links. However, their primary job is to search for new content and bring it all to one place.

Tools for Content Curators :

Since the most important aspect of the content curator's job is to collect data, finding new data on the subject of the collection is the biggest challenge. Fortunately, search engines such as Google and Bing allow fast access to the latest stories through news and alerts. This allows the data to be collected quickly and then shared with readers on the Internet while the information is current and still relevant.

·        Content Curation Tools (finding great stuff to share)
·        Content Creation Tools (create your own awesome stuff to share)
·        Tools for Finding Content Creators (find folks to make custom content for you)
·        Content Promotion and Management (sharing and managing your content)
·        Content Analytics & Measuring (analyzing and measuring your content's effectiveness) 
·        Other Content Marketing Tools (random content tools we think are neat)
Content Curation Tools :
Tools to help you discover great content to read and share across the web
Storify: Storify is a great content curating tool that lets you collect various social media elements on a chosen topic and present them all in one sleek format. Alternatively, you can search a topic on Storify and see what other users have created.
Feedly: Feedly is a great RSS reader that lets you stay updated on the latest and greatest blog content. Feedly is stylish and streamlined, making it easy to add, sort, and organize content.
EverPost: EverPost is another great content curating tool, letting you find new stories based on your pre-selected favorite topics.
Content Creation Tools
Tools to help you create awesome, original content pieces Browse their massive collection of infographics for inspiration, then enlist top-notch talent to create your own high-quality, customized infographic content pieces.
Prezi: Elegant visual presentations that can be edited and shared in the cloud. Free version allows for public presentations smaller than 100MB. Paid options allow offer more features and space.
Powtoon: Powtoon is an animated content creation tool to help you make custom animated videos - great for explainer videos. The paid version offers more images to use, HD quality, and the ability to create animations longer than 5 minutes.
SlideShare: View, upload, and share slide deck presentations with audiences across the web.
GoToMeeting: An online meeting/webinar platform with support for most popular desktop and mobile devices. A host of easy-to-use features makes GoToMeeting one of the most popular webinar platforms around. Recording webinars allows users to create and share video resources that can be used as valuable content pieces. If you're not sure how to do a webinar, check out Dan's post. [Free Alternative: Google Hangouts] 
PlaceIt: PlaceIt lets you upload images of your product or website and insert them into high-quality photos. Small image downloads are free, larger files will cost you.
Skitch: Skitch is a free markup tool for Evernote. Easily add shapes, highlights, and call outs to your photos to create super sharable content.

Tawkers: Tawkers lets users host live web chats. Once the live chat is ended, conversations can be embedded and published on websites.
Listly: Create custom lists and have visitors vote on items. Very easy way to create fun, engaging pieces of content that can easily be shared.
Share As Image: Share As Image is a super cool free app that lets you turn any image you see into a custom content piece. Download the app (or use the Chrome plugin), find an image you like, click "share as image," and customize the image with beautiful text fonts or Instagram-esque filters.
Share As Image makes it easy to create cover images for your blog posts or quotable images that tend populate much of Pinterest. Once you've created your image content, you can save the pic or share it on various social media networks, all from within the app. Download the pro version and get a huge collection of stock photos, patterns, and the option to replace the Save As Image watermark with your own. This one is a must-have for content creators - check it out!
Quora: Quora lets users ask questions and receive answers. Content marketers can use it to discover what kind of questions their audiences are asking. Use Quora for blogging inspiration - answer Quora questions through a high-quality blog post and you’ve got yourself some content gold. Create your own custom online newspaper featuring articles, photos, and videos from all across the web based on topics of your choosing. Share and promote your online newspaper via social media (sorry paper boy, you’re fired).
ThingLink – ThinkLink lets you create custom interactive images by adding clickable icons to links, video, text, music, other images, you name it!
Tools for Finding Content Creators
Content marketing tools for finding and hiring content creators
Contently: Contently helps businesses find and collaborate with quality freelance writers.
oDesk: An easy-to-use platform that helps you find the right freelancer for the job. See a freelancer’s work history, portfolio, and reviews before hiring them. oDesk helps you confidently hire content creators, guiding and helping you along the way.
Content Promotion & Management Tools
Content marketing tools for sharing and promoting your content
Buffer: Buffer lets you mark articles you want to share and puts them into your queue. Those articles are then shared across your social media accounts at various times spread throughout the day.
HootSuite: Manage all your social media accounts, track mentions, respond to fan interaction, and schedule posts with this social media management tool.
Tweetdeck: Manage multiple Twitter accounts, schedule Tweets, and track mentions and hashtags. Basically, your number one Twitter hot spot.
Mail Chimp: One of the most popular platforms for email marketing management, Mail Chimp lets you organize contacts, send emails, and track results.
DivvyHQ: An editorial calendar management system to help keep you stay organized and on task while collaborating with team members. [Paid. Free Alternative: Google Drive]
TrackMaven: Track all your content pieces across organic, paid, and social mediums, and easily compare your results to competitors. Plus, their logo is a really, really adorable corgi. [Paid]
Click to Tweet: Click to Tweet lets you easily create clickable, tweetable links with customized text.
PR Newswire: Send out press releases to a global database of over 700,000 journalists and bloggers. [Paid]
Content Analytics & Measuring
Tools to measure and analyze content marketing performance
Google Analytics: Track your website traffic, measure social media efforts, create customized reports, and much more. A free analytics powerhouse.
Buzzsumo: Lets users analyze content performance across social mediums. Just search a keyword or topic and see which articles on the web are getting it right. Observe the successful posts and replicate for your own benefit.
Other Content Marketing Tools
Ubbersuggest: A free keyword suggestion tool that gives you a very healthy assortment of keyword suggestions based on your input.
Addvocate: Measure and track your own employees and how they share your content. Lets you prioritize content you want employees to focus on sharing, and see which of your employees is having the biggest impact on customers. [Paid]
Optimizely: A tool that lets users easily A/B test any number of variables. [Paid]
Creative Commons: Search and discover creative commons licensed media (images, video, etc.) to use for your marketing purposes.
Gravity: Keeps track of what topics are hot on the web, and makes it easy for you to see which articles and topics will resonate with your audience. 

6 simple techniques you need to follow for creating a successful content marketing strategy

1) Do an In-depth Research:
There is an exhaustive competition going on in this digital world and everyone wants to stay ahead of others. Same applies to content marketing as well.
To stay ahead, you cannot write about what you think your users want to read. Instead, you need to create content that your users demand.
The first mistake that businesses attempt is they start with writing about their services and products.
To be precise here, the effective content is not articles or blogs about your services or products. Rather, it starts with being informative, interactive and engaging. Moreover, recognizing a pain point and solving that pain point is what you need to write about. Thus, do some in-depth research before start writing.
2) Make Use of The Headline:
This counts as the second vital step, when you pen a few initial words in your article. It’s a step in the direction to make your content more effective.
Studies show that 08 out of 10 users read only the headline.
In fact, for better results, the headline’s length should be fewer than 70 characters. Further, put an urgency factor in the headline. Eventually, only effective headlines make the most conversion, rest are seen and left.
3) Use Different Content Formats:
Using multiple content formats leads visitors to your products and services.
For instance, using how-to-guides establishes you as an expert in your niche. Additionally, Google prefers long posts when someone searches with long-tail keywords.
Besides, you can use listicles, personal stories or case studies as well. They are helpful in emotionally connecting you with your audience.
4) Incorporate Visual Content:
Incorporating visual content in your content marketing strategy is another wise decision you can take. The reason is, visual content increases the importance and the life of the content.
Use following visual content types to make your visual content more worthy than ever.
  • Slides: Use SlideShare for sharing your content. Break down your content into slides and share it across 60 million unique visitors on SlideShare.
  • Infographics: They are one of the unique forms of the content. They get 3X times more shares and like in comparison to other types of content.
  • Videos: Make videos that are informative and engaging. Because video content has been considered as the most engaging and interactive type till date.
5) Keep Track of The Key Performance Indicators (KPI):
Studies suggest that only 21% marketers keep track of ROI of their content marketing.
Following are some of the Key Performance Indicators (KPI) to determine the success of content marketing:
  • Measure traffic: Number of unique visitors, backlinks, page views, and source of traffic.
  • Assess engagement: Bounce rate, new visitors and returning visitors, shares as per the content type, time spent on website and number of comments.
  • Measure conversions: Opt-in rates, click-through rates (CTR), the number of leads, and return-on-investment.
6) Content Promotion:
Even the most compelling content is a waste if it does not reach to its audience. Content promotion is the last and most vital step of a content marketing strategy.
Here are a few content promotion strategies you can use to reach to the masses:
  • Influencer marketing: If an influencer shares your content it can lead to 3–10 times increased conversions. Do not forget to mention influencers in your content. Further, after publishing the work, you can email them your post.
  • Social media snippets: A single content piece contains a dozen of snippets including quotes, statistics, titles, and images. They can be shared numerous times across many popular social media platforms.
  • Submit to content communities: Submit your content communities that boast off a huge number of readers and communities where other writers share their content.

Content Marketing Tools:
Let’s be honest – most slideshow presentations suck, but Prezi helps you make presentations people will actually want to watch.
Cost: $59/year
Powtoon lets you create animated elements for your slideshows quickly and easily, bringing a touch of finesse that most PowerPoints lack.
Cost: Free for limited use; pro plans start at $59/month
Blog Topic Generator:
Stuck for ideas on what to blog about? Then try HubSpot’s Blog Topic Generator, which does pretty much exactly what you’d expect it to do.
Cost: FREE
Content Idea Generator:
Similar to HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator helps you quickly come up with ideas for new content projects simply by plugging in a general topic.
Cost: FREE
Trello is a godsend for large or distributed content teams working to a shared editorial calendar by simplifying the editorial workflow process into nice easy boards. Seriously, check it out.

Cost: Free for limited use; pro plans start at $8.33/month
Many a marketer mourned the loss of Google Reader (RIP), but Feedly is just as good – if not better. Stay on top of the day’s news and must-read content with this awesome RSS app.
Cost: Free for personal use; pro plans start at $5.41/month
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty free content tools like its Headline Analyzer. Well worth a look for small teams.
Cost: Plans start at $15/month
 After the Deadline:
Not all content teams can afford the luxury of hiring a dedicated copyeditor, which is what makes After the Deadline so awesome. This free Chrome plugin checks your grammar, spelling, and everything else you need to keep an eye on before hitting “Publish.”
Cost: FREE
Adding interactive elements like online polls can be a great way to make your content more engaging. Polar makes adding polls to your content a snap, and it has a really intuitive interface, so you don’t need mad coding skills to get started.
Cost: FREE
For marketers who do a lot of conference presentations or webinars, SlideShare is the other social network. Create awesome slide decks, then share them on SlideShare with your audience – simple.
Cost: FREE
Ever wanted to put screenshots of your product into stock imagery, but lack Photoshop skills? Now you can with PlaceIt, an easy way to customize images with your own branding and product stills. It also features video integration, which looks awesome.

Cost: FREE

Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface. You can upload your own assets to work with (for free), or pay a small fee to use Canva’s own library of visual materials.
Cost: Free for limited use; pro plans start at $12.95/month
Share As Image:
A really nifty tool for content marketers, Share As Image lets you add text to any image on the web for fast, easy social sharing of visual content. Just be sure to get permission to use images you find online before including them in your campaigns.
Cost: Free for limited use; pro plans start at $8/month
Long gone are the days when you needed to hire an expensive graphic design specialist to create beautiful infographics. Piktochart is an awesome free tool that lets you start designing infographics, presentations and more in minutes. Well worth bookmarking.
Cost: FREE
Tableau Public:
Incorporating data visualization into your content projects is a near-guaranteed way to make them stickier and really pop when it comes to illustrating complex topics. Tableau Public is an amazingly powerful, completely free data visualization tool that lets you create incredible interactive visualizations. Amazing.

Cost: FREE
The Readability Test Tool:
Nailing the style and tone of your content is crucial. To check if your latest post is a little on the wordy side, check out The Readability Test Tool, which evaluates web pages according to the Flesch Kincaid Reading Scale.
Cost: FREE
It might not seem like a content marketing tool, but Quora can be invaluable for crowdsourcing answers to your questions. Many content marketers use Quora to find quotes, explain complex topics, and other ways to make their content more accessible.
Cost: FREE
Hate drafting in Word? Need to eliminate distractions while you’re blogging? Then give OmmWriter a try. This minimalist writing environment strips away everything between you and that all-important first draft, giving you the time and space to get more done.

Cost: FREE
Personally, I favor the hundreds-of-bookmarks-organized-into-folders approach to research, but if this sounds like too much hassle, give Evernote a try. This powerful free app lets you save virtually anything you find online to a personalized folder system synced across all your devices – awesome.
Cost: FREE