Wednesday, 10 May 2017

6 simple techniques you need to follow for creating a successful content marketing strategy


1) Do an In-depth Research:
There is an exhaustive competition going on in this digital world and everyone wants to stay ahead of others. Same applies to content marketing as well.
To stay ahead, you cannot write about what you think your users want to read. Instead, you need to create content that your users demand.
The first mistake that businesses attempt is they start with writing about their services and products.
To be precise here, the effective content is not articles or blogs about your services or products. Rather, it starts with being informative, interactive and engaging. Moreover, recognizing a pain point and solving that pain point is what you need to write about. Thus, do some in-depth research before start writing.
2) Make Use of The Headline:
This counts as the second vital step, when you pen a few initial words in your article. It’s a step in the direction to make your content more effective.
Studies show that 08 out of 10 users read only the headline.
In fact, for better results, the headline’s length should be fewer than 70 characters. Further, put an urgency factor in the headline. Eventually, only effective headlines make the most conversion, rest are seen and left.
3) Use Different Content Formats:
Using multiple content formats leads visitors to your products and services.
For instance, using how-to-guides establishes you as an expert in your niche. Additionally, Google prefers long posts when someone searches with long-tail keywords.
Besides, you can use listicles, personal stories or case studies as well. They are helpful in emotionally connecting you with your audience.
4) Incorporate Visual Content:
Incorporating visual content in your content marketing strategy is another wise decision you can take. The reason is, visual content increases the importance and the life of the content.
Use following visual content types to make your visual content more worthy than ever.
  • Slides: Use SlideShare for sharing your content. Break down your content into slides and share it across 60 million unique visitors on SlideShare.
  • Infographics: They are one of the unique forms of the content. They get 3X times more shares and like in comparison to other types of content.
  • Videos: Make videos that are informative and engaging. Because video content has been considered as the most engaging and interactive type till date.
5) Keep Track of The Key Performance Indicators (KPI):
Studies suggest that only 21% marketers keep track of ROI of their content marketing.
Following are some of the Key Performance Indicators (KPI) to determine the success of content marketing:
  • Measure traffic: Number of unique visitors, backlinks, page views, and source of traffic.
  • Assess engagement: Bounce rate, new visitors and returning visitors, shares as per the content type, time spent on website and number of comments.
  • Measure conversions: Opt-in rates, click-through rates (CTR), the number of leads, and return-on-investment.
6) Content Promotion:
Even the most compelling content is a waste if it does not reach to its audience. Content promotion is the last and most vital step of a content marketing strategy.
Here are a few content promotion strategies you can use to reach to the masses:
  • Influencer marketing: If an influencer shares your content it can lead to 3–10 times increased conversions. Do not forget to mention influencers in your content. Further, after publishing the work, you can email them your post.
  • Social media snippets: A single content piece contains a dozen of snippets including quotes, statistics, titles, and images. They can be shared numerous times across many popular social media platforms.
  • Submit to content communities: Submit your content communities that boast off a huge number of readers and communities where other writers share their content.


Content Marketing Tools:
 Prezi:
Let’s be honest – most slideshow presentations suck, but Prezi helps you make presentations people will actually want to watch.
Cost: $59/year
 Powtoon:
Powtoon lets you create animated elements for your slideshows quickly and easily, bringing a touch of finesse that most PowerPoints lack.
Cost: Free for limited use; pro plans start at $59/month
Blog Topic Generator:
Stuck for ideas on what to blog about? Then try HubSpot’s Blog Topic Generator, which does pretty much exactly what you’d expect it to do.
Cost: FREE
Content Idea Generator:
Similar to HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator helps you quickly come up with ideas for new content projects simply by plugging in a general topic.
Cost: FREE
 Trello:
Trello is a godsend for large or distributed content teams working to a shared editorial calendar by simplifying the editorial workflow process into nice easy boards. Seriously, check it out.

Cost: Free for limited use; pro plans start at $8.33/month
Feedly:
Many a marketer mourned the loss of Google Reader (RIP), but Feedly is just as good – if not better. Stay on top of the day’s news and must-read content with this awesome RSS app.
Cost: Free for personal use; pro plans start at $5.41/month
 CoSchedule:
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty free content tools like its Headline Analyzer. Well worth a look for small teams.
Cost: Plans start at $15/month
 After the Deadline:
Not all content teams can afford the luxury of hiring a dedicated copyeditor, which is what makes After the Deadline so awesome. This free Chrome plugin checks your grammar, spelling, and everything else you need to keep an eye on before hitting “Publish.”
Cost: FREE
 Polar:
Adding interactive elements like online polls can be a great way to make your content more engaging. Polar makes adding polls to your content a snap, and it has a really intuitive interface, so you don’t need mad coding skills to get started.
Cost: FREE
 SlideShare:
For marketers who do a lot of conference presentations or webinars, SlideShare is the other social network. Create awesome slide decks, then share them on SlideShare with your audience – simple.
Cost: FREE
 PlaceIt:
Ever wanted to put screenshots of your product into stock imagery, but lack Photoshop skills? Now you can with PlaceIt, an easy way to customize images with your own branding and product stills. It also features video integration, which looks awesome.

Cost: FREE


 Canva:
Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface. You can upload your own assets to work with (for free), or pay a small fee to use Canva’s own library of visual materials.
Cost: Free for limited use; pro plans start at $12.95/month
Share As Image:
A really nifty tool for content marketers, Share As Image lets you add text to any image on the web for fast, easy social sharing of visual content. Just be sure to get permission to use images you find online before including them in your campaigns.
Cost: Free for limited use; pro plans start at $8/month
 Piktochart:
Long gone are the days when you needed to hire an expensive graphic design specialist to create beautiful infographics. Piktochart is an awesome free tool that lets you start designing infographics, presentations and more in minutes. Well worth bookmarking.
Cost: FREE
Tableau Public:
Incorporating data visualization into your content projects is a near-guaranteed way to make them stickier and really pop when it comes to illustrating complex topics. Tableau Public is an amazingly powerful, completely free data visualization tool that lets you create incredible interactive visualizations. Amazing.

Cost: FREE
The Readability Test Tool:
Nailing the style and tone of your content is crucial. To check if your latest post is a little on the wordy side, check out The Readability Test Tool, which evaluates web pages according to the Flesch Kincaid Reading Scale.
Cost: FREE
Quora:
It might not seem like a content marketing tool, but Quora can be invaluable for crowdsourcing answers to your questions. Many content marketers use Quora to find quotes, explain complex topics, and other ways to make their content more accessible.
Cost: FREE
OmmWriter:
Hate drafting in Word? Need to eliminate distractions while you’re blogging? Then give OmmWriter a try. This minimalist writing environment strips away everything between you and that all-important first draft, giving you the time and space to get more done.

Cost: FREE
Evernote:
Personally, I favor the hundreds-of-bookmarks-organized-into-folders approach to research, but if this sounds like too much hassle, give Evernote a try. This powerful free app lets you save virtually anything you find online to a personalized folder system synced across all your devices – awesome.
Cost: FREE



1 comment:

  1. Thanks for sharing such a valuable information.This post is very useful for me.Video Content Marketing Presentation

    ReplyDelete