A
content curator is someone who sorts through data on the Internet and collects
the most relevant data to share on blogs, websites and through social media. A
simpler explanation is to think of a content curator as a type of librarian.
Librarians organize books and place them on shelves in specific groups based on
the type of information the books hold. This is similar to the way that content
curators assemble their data.
Content Curator vs. Editor :
Although
the argument could be made that a content curator's job and an editor's job are
similar, their roles are actually quite different. An editor's duties are often
quite broad and typically involve the revision of creative output. This can
include changing the order of the material or eliminating parts of the material
completely. A content creator’s job, on the other hand, is to collect data.
They may add images, revise titles, or connect relevant material through links.
However, their primary job is to search for new content and bring it all to one
place.
Tools for Content Curators :
Since
the most important aspect of the content curator's job is to collect data,
finding new data on the subject of the collection is the biggest challenge.
Fortunately, search engines such as Google and Bing allow fast access to the
latest stories through news and alerts. This allows the data to be collected
quickly and then shared with readers on the Internet while the information is
current and still relevant.
·
Content
Curation Tools (finding great stuff to share)
·
Content
Creation Tools (create your own awesome stuff
to share)
·
Tools for
Finding Content Creators (find folks to make
custom content for you)
·
Content
Promotion and Management (sharing and managing
your content)
·
Content
Analytics & Measuring (analyzing and
measuring your content's effectiveness)
·
Other
Content Marketing Tools (random content tools
we think are neat)
Tools to help you discover great content to
read and share across the web
Storify: Storify
is a great content curating tool that lets you collect various social media
elements on a chosen topic and present them all in one sleek format.
Alternatively, you can search a topic on Storify and see what other users have
created.
Feedly: Feedly
is a great RSS reader that lets you stay updated on the latest and greatest
blog content. Feedly is stylish and streamlined, making it easy to add, sort,
and organize content.
EverPost: EverPost
is another great content curating tool, letting you find new stories based on
your pre-selected favorite topics.
Tools to help you create awesome, original
content pieces
Visual.ly: Browse
their massive collection of infographics for inspiration, then enlist top-notch
talent to create your own high-quality, customized infographic content pieces.
Prezi: Elegant
visual presentations that can be edited and shared in the cloud. Free version
allows for public presentations smaller than 100MB. Paid options allow offer
more features and space.
Powtoon: Powtoon
is an animated content creation tool to help you make custom animated videos -
great for explainer videos. The paid version offers more
images to use, HD quality, and the ability to create animations longer than 5
minutes.
SlideShare: View,
upload, and share slide deck presentations with audiences across the web.
GoToMeeting: An
online meeting/webinar platform with support for most popular desktop and
mobile devices. A host of easy-to-use features makes GoToMeeting one of the
most popular webinar platforms around. Recording webinars allows users to
create and share video resources that can be used as valuable content pieces.
If you're not sure how to do a webinar, check out Dan's post.
[Free Alternative: Google Hangouts]
PlaceIt: PlaceIt
lets you upload images of your product or website and insert them into
high-quality photos. Small image downloads are free, larger files will cost
you.
Skitch: Skitch
is a free markup tool for Evernote. Easily add shapes, highlights, and call
outs to your photos to create super sharable content.
Tawkers:
Tawkers lets users host live web chats. Once the live chat is ended,
conversations can be embedded and published on websites.
Listly: Create
custom lists and have visitors vote on items. Very easy way to create fun,
engaging pieces of content that can easily be shared.
Share As Image: Share
As Image is a super cool free app that lets you turn any image you see into a
custom content piece. Download the app (or use the Chrome plugin), find an
image you like, click "share as image," and customize the image with
beautiful text fonts or Instagram-esque filters.
Share As Image makes it easy to create cover
images for your blog posts or quotable images that tend populate much of
Pinterest. Once you've created your image content, you can save the pic or
share it on various social media networks, all from within the app. Download
the pro version and get a huge collection of stock photos, patterns, and the
option to replace the Save As Image watermark with your own. This one is a
must-have for content creators - check it out!
Quora: Quora
lets users ask questions and receive answers. Content marketers can use it to
discover what kind of questions their audiences are asking. Use Quora for
blogging inspiration - answer Quora questions through a high-quality blog post
and you’ve got yourself some content gold.
Paper.li: Create
your own custom online newspaper featuring articles, photos, and videos from
all across the web based on topics of your choosing. Share and promote your
online newspaper via social media (sorry paper boy, you’re fired).
ThingLink –
ThinkLink lets you create custom interactive images by adding clickable icons
to links, video, text, music, other images, you name it!
http://seotricksforwebsite.blogspot.in/2017/03/free-image-creation-tools.html
http://seotricksforwebsite.blogspot.in/2017/03/free-image-creation-tools.html
Content marketing tools for finding and
hiring content creators
Contently: Contently
helps businesses find and collaborate with quality freelance writers.
oDesk: An
easy-to-use platform that helps you find the right freelancer for the job. See
a freelancer’s work history, portfolio, and reviews before hiring them. oDesk
helps you confidently hire content creators, guiding and helping you along the
way.
Content marketing tools for sharing and
promoting your content
Buffer: Buffer
lets you mark articles you want to share and puts them into your queue. Those
articles are then shared across your social media accounts at various times
spread throughout the day.
HootSuite: Manage
all your social media accounts, track mentions, respond to fan interaction, and
schedule posts with this social media management tool.
Tweetdeck: Manage
multiple Twitter accounts, schedule Tweets, and track mentions and hashtags.
Basically, your number one Twitter hot spot.
Mail Chimp: One
of the most popular platforms for email marketing management, Mail Chimp lets
you organize contacts, send emails, and track results.
DivvyHQ:
An editorial calendar management system to help keep you stay organized and on
task while collaborating with team members. [Paid. Free Alternative: Google
Drive]
TrackMaven: Track
all your content pieces across organic, paid, and social mediums, and easily
compare your results to competitors. Plus, their logo is a really, really
adorable corgi. [Paid]
Click to Tweet: Click
to Tweet lets you easily create clickable, tweetable links with customized
text.
PR Newswire: Send out
press releases to a global database of over 700,000 journalists and bloggers.
[Paid]
Tools to measure and analyze content
marketing performance
Google
Analytics: Track your website traffic, measure social media
efforts, create customized reports, and much more. A free analytics powerhouse.
Buzzsumo: Lets
users analyze content performance across social mediums. Just search a keyword
or topic and see which articles on the web are getting it right. Observe the
successful posts and replicate for your own benefit.
Ubbersuggest: A
free keyword suggestion tool that gives you a very healthy assortment of
keyword suggestions based on your input.
Addvocate:
Measure and track your own employees and how they share your content. Lets you
prioritize content you want employees to focus on sharing, and see which of
your employees is having the biggest impact on customers. [Paid]
Optimizely: A
tool that lets users easily A/B test any number of variables. [Paid]
Creative
Commons: Search and discover creative commons licensed
media (images, video, etc.) to use for your marketing purposes.
Gravity: Keeps
track of what topics are hot on the web, and makes it easy for you to see which
articles and topics will resonate with your audience.
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